{"id":1740,"date":"2021-02-11T18:18:01","date_gmt":"2021-02-12T00:18:01","guid":{"rendered":"https:\/\/andreslombana.net\/blog\/?p=1740"},"modified":"2022-03-18T20:04:09","modified_gmt":"2022-03-19T02:04:09","slug":"educomunicacion-the-media-education-and-literacy-approach-from-latin-america","status":"publish","type":"post","link":"https:\/\/andreslombana.net\/blog\/2021\/02\/11\/educomunicacion-the-media-education-and-literacy-approach-from-latin-america\/","title":{"rendered":"“Educomunicacion”:<\/em> The Media Education (and literacy) Approach from Latin America"},"content":{"rendered":"\n

For several years I was unaware of “educomunicacion<\/em>” (in Spanish), a rich tradition and diverse movement of media literacy education that originated in Latin America in the 20th century and that continues to resonate today through the projects of many grassroots communities, social organizations, and the work of researchers and media educators (“educomunicadores<\/em>“) in countries like Colombia, Argentina, Brasil, and Mexico. Recently, I published an article about this Latin American tradition and movement in the Flow Journal<\/a>, and made a call to recognize this Global South approach to media literacy education and to move towards an ecology of media literacy knowledges and practices that avoids universalism. In this entry I would like to extend this discussion providing more context and sharing some references to key educomunicacion<\/em> works. <\/p>\n\n\n\n

While I was growing up in Bogota in the 80s I never heard about “media education” and “media literacy” at primary and secondary school. I learned about these fields of knowledge and practice at university while I was trying to understand the relation of media technologies with ideology, democracy, and the socialization process of young people. I encountered these terms in English language while reading the works of media and communication scholars such as Marshal McLuhan, Sonia Livingstone, David Buckingham, Neil Postman and Henry Jenkins. Later, while I pursued postgraduate studies in the U.S., I took deep dives in the fields of media literacy and media education through workshops, seminars, conferences, and my doctoral comprehensive exams. One of the objectives of my dissertation<\/a> was precisely to understand the new media literacy skills developed by a group of Latino\/Hispanic immigrant youth and how these abilities supported their assimilation to the new country. Moreover, during grad school and postdoctoral work I had the opportunity to work in initiatives like the Project New Media Literacies<\/a>, the Connected Learning Research Network<\/a>, and BKC’s Youth and Media<\/a> where I not only researched how youth acquired media literacy skills, but also designed learning resources for supporting media education and the development of media literacies. Although I gained ample experience and knowledge on these fields –and I am grateful for the inspiring and generous mentors and colleagues I had for more than a decade–, my approach to media education and literacy was quite biased towards Global North scholarship and the anglo-centric media literacy tradition. <\/p>\n\n\n\n

“Media education” and “media literacy” are English terms that in their Spanish translation (“educacion en medios de comunicacion,” and “alfabetizacion mediatica”), still today, have not fully entered the public discourse nor become part of the national curricula of most Latin American countries. Despite the efforts of international organizations like UNESCO<\/a> to promote media and information literacy, the terms have not been fully embraced by educators, policy makers and other stake holders in the region. For instance, in countries like Colombia where digital transformation has become a central theme of governments’ agendas, I found quite surprisingly that media literacy education has not been the focus of public interventions, research projects and educational policies. For many years I thought this was an issue related to lack of access to knowledge. However, during the past two years I have discovered that this issue is related to the translation of the terms “media education” and “media literacy” into Spanish, and the little efforts to connect them with the particular Latin American approach to media literacy and education. As a matter of fact, media literacy education has existed for many years in Latin America but it has used a terminology that does not match the literal translation of these terms from English.*<\/p>\n\n\n\n

Educomunicacion<\/em> (a portmanteau word that combines education and communication) is the media education literacy movement from Latin America and it has been developed since the 1960s by scholars, activists, educators, students and researchers. Educomunicacion<\/em> assumes that education and communication are interrelated, part of a transformational and liberatory process that is dialogical, critical, relational, collaborative, and participatory. In this approach learners and educators not only interrogate political, economic, cultural, social and ethical issues, but also express and listen to multiple points of view. It has deep connections to Educacion Popular<\/em> (popular education)<\/a> and to social justice. It is perhaps due to this radical approach to media education, and to its emphasis on pedagogy and social change, that educomunicacion<\/em> has been ignored by the policy makers from Latin American countries. In contrast to utilitarian, functional and tool-oriented approaches to media education (for instance those that focus only on digital tools), educomunicacion<\/em> places the emphasis on dialogue, reciprocity, critical thinking, participation, and awareness. Its major goals are to empower individuals, particularly those that have been oppressed and marginalized, and to foster social and cultural transformation. <\/p>\n\n\n\n

As I argued somewhere else<\/a>, “We find the roots of Educomunicacion in the works of Paulo Freire (1973, 1974, 1976), a Brazilian pedagogist who proposed an alternative model of education that could replace the european-industrial-modern one. Instead of assuming education as an unidirectional process where learners are passive receptors of content and knowledge, Freire proposed a dialogic model based on reciprocal, interactive, and horizontal relationships among learners, educators, and the world.<\/em>” This model, also known as “dialogic pedagogy” (pedagog\u00eda dialogica<\/em>), has been developed through many educomunciacion<\/em> interventions, research projects, and initiatives in the Latin American region. The community and popular radio projects developed in Argentina, Bolivia, Ecuador, Nicaragua and Peru during the 20th century, for example, are great examples of how this approach has empowered indigenous, rural, women and youth populations and fostered sociocultural change (Montoya 2010). Grassroots audiovisual collectives of youth and victims of war in Colombia (Gonz\u00e1lez, A. y Rodr\u00edguez, C. 2008), and several interventions in public schools in Brazil and Mexico (Soares 2009; Ojeda et al. 2015; Lugo 2018) are also examples of the kind of educomunicacion<\/em> projects that have thrived in the region. <\/p>\n\n\n\n

Re-discovering educomunicacion<\/em> is important for moving towards an ecology of knowledges and practices of media education and media literacies. This ecology should embrace the diversity of approaches to media literacy education and find points of intersection and collaboration between Global North and Global South traditions. It should also recognize linguistic diversity and embrace the use of terms in languages different to English. Below I would share an initial map of educomunicacion<\/em> research, projects, and theories that can be useful for us building bridges and fostering a plural ecology of media literacy education. <\/p>\n\n\n\n

* Educomunicacion<\/em>, as a term, has mutated, evolved, and adopted different names in Spanish and in Portuguese. Scholars like Trejo Quintana, J. (2017), Aparici (2010) and Barbas (2012) have identified three branches: 1) Education for reception and for critical audiences (Orozco 1989, 2001, 2008), 2) Communication in education (Alfaro 1993, 2006, 2008; Martin-Barbero 1996, 2002, 2000; Soares 2000, 2009; Prieto 1998) and, 3) Education and new technologies (Goz\u00e1lvez, V. & Contreras, P. 2014; Valderrama, 2000; Piscitelli 1999, 2010; Prieto 2006; Ferres & Piscitelli, 2012). <\/p>\n\n\n\n

Post-Script<\/strong><\/p>\n\n\n\n

Later in 2021, I had the opportunity to collaborate with Julio Cesar Mateus and other Latin American colleagues in a series about Educomunicaci\u00f3n<\/em> we published in Henry Jenkins’s blog. I will leave you with the link to the first entry of the series: Educomunicaci\u00f3n<\/em>:  Dialogues on Latin American Media Education<\/a><\/strong>, and will write soon a longer piece providing some background on this collaboration, our goals, and what we are imagining for the future of the media literacy education movement. <\/p>\n\n\n\n

References<\/strong><\/em><\/p>\n\n\n\n

Aparici, R. (2010). \u201cIntroducci\u00f3n\u201d in Educomunicaci\u00f3n: m\u00e1s all\u00e1 del 2.0<\/em>. Barcelona: Gedisa.<\/p>\n\n\n\n

Barbas, A. (2012). \u201cEducomunicaci\u00f3n: desarrollo, enfoques y desaf\u00edos en un mundo interconectado,\u201d Foro de Educaci\u00f3n<\/em>, (14), 157-175.<\/p>\n\n\n\n

Ferr\u00e9s, J. & Piscitelli, A. (2012). La competencia medi\u00e1tica: propuesta articulada de dimensiones e indicadores. Comunicar, 38, 20.<\/p>\n\n\n\n

Gutierrez, E. (2019). \u201cDe la educomunicaci\u00f3n a la comunicaci\u00f3n-educaci\u00f3n en la cultura. Invisibilidades, saberes emergentes y metodolog\u00edas en construcci\u00f3n,\u201d Chasqui. Revista Latinoamericana de Comunicaci\u00f3n<\/em>, (141), 365-376.<\/p>\n\n\n\n

Gonz\u00e1lez, A. & Rodr\u00edguez, C. (2008) \u201cAlas para tu voz. Ejercicios de ciudadan\u00eda desde una emisora comunitaria del Piedemonte Amaz\u00f3nico\u201d, in Lo que le vamos quitando a la guerra<\/em>. Bogot\u00e1: Friedrich Ebert Stiftung.<\/p>\n\n\n\n

Goz\u00e1lvez, V. & Contreras, P. (2014). Empoderar a la ciudadan\u00eda medi\u00e1tica desde la educomunicaci\u00f3n [Empowering Media Citizenship through Educommunication]. Comunicar, 42, 129-136. https:\/\/doi.org\/10.3916\/C42-2014-12<\/p>\n\n\n\n

Freire, P. (1974). La educaci\u00f3n como pr\u00e1ctica de la libertad.<\/em> Buenos Aires, Argentina: Siglo XXI.<\/p>\n\n\n\n

Freire, P. (1976). Pedagog\u00eda del Oprimido. <\/em>M\u00e9xico: Siglo XXI.<\/p>\n\n\n\n

Freire, P. (1973). \u00bfExtensi\u00f3n o comunicaci\u00f3n?: La concientizaci\u00f3n en el medio rural. <\/em>M\u00e9xico: Siglo XXI.<\/p>\n\n\n\n

Hleap, J. (2014) \u201cDiez lecciones aprendidas en cuatro d\u00e9cadas de educomunicaci\u00f3n en Am\u00e9rica Latina,\u201d Revista Nexus Comunicaci\u00f3n, <\/em>Edici\u00f3n 14 (Julio \u2013 Diciembre 2013) Universidad del Valle, Colombia.<\/p>\n\n\n\n

Kapl\u00fan, M. (1992). A la educaci\u00f3n por la comunicaci\u00f3n: La pr\u00e1ctica de la comunicaci\u00f3n educativa. <\/em>Santiago de Chile: UNESCO\/ OREALC.<\/p>\n\n\n\n

Kapl\u00fan, M. (1998). Una pedagog\u00eda de la comunicaci\u00f3n. <\/em>Ediciones de la Torre, Madrid.<\/p>\n\n\n\n

Lugo, J.L. (2018) “La educomunicaci\u00f3n como herramienta de alfabetizaci\u00f3n medi\u00e1tica: El caso de Brasil y Mexico<\/a>“. Tecnoutopias. Junio 14, 2018. <\/p>\n\n\n\n

Martin-Barbero, J. (1996)  Heredando el futuro. Pensar la educaci\u00f3n desde la comunicaci\u00f3n. N\u00f3madas (Col), n\u00fam. 5, 1996. Universidad Central: Bogot\u00e1, Colombia http:\/\/nomadas.ucentral.edu.co\/index.php\/inicio\/44-comunicacion-educacion-una-relacion-estrategica-nomadas-5\/681-heredando-el-futuro-pensar-la-educacion-desde-la-comunicacion<\/p>\n\n\n\n

Mart\u00edn-Barbero, J (2002). La educaci\u00f3n desde la comunicaci\u00f3n. Cap\u00edtulo 1: Alfabetizar en comunicaci\u00f3n. Grupo editorial Norma. <\/p>\n\n\n\n

Mart\u00edn-Barbero, J (2000) \u201cEnsanchando territorios en comunicaci\u00f3n\/Educaci\u00f3n.\u201d en: Carlos Eduardo Valderrama, Comunicaci\u00f3n-educaci\u00f3n, coordenadas, abordajes y traves\u00edas, Bogot\u00e1, Universi- dad Central, pp. 27-47.<\/p>\n\n\n\n

Mateus, J.C.,<\/strong>?\u00a0& Quiroz, M.T. (2017). “Educommunication: A Theoretical Approach of Studying Media in School Environments.<\/a><\/strong>”\u00a0Revista Latinoamericana de Ciencias de la Comunicaci\u00f3n, 14<\/em>(26), 152-163.<\/p>\n\n\n\n

M\u00e9ndez Ojeda, J. I., Luque Ortiz, S., & P\u00e9rez Curiel, C. (2015). LA EDUCOMUNICACI\u00d3N APLICADA EN TELEVISIONES LOCALES<\/a>. ANDULI, Revista Andaluza De Ciencias Sociales<\/em>, (13), 13\u201328. <\/p>\n\n\n\n

Mignolo, W. (2000). Local Histories\/Global Designs. Coloniality, Subaltern Knowledges and Border Thinking<\/em>. Princeton: Princeton University Press.<\/p>\n\n\n\n

Mignolo, W. (2005). The Idea of Latin America.<\/em> Oxford: Blackwell.<\/p>\n\n\n\n

Montoya, A. (2010). Logros y desaf\u00edos de la educomunicaci\u00f3n desde la raz\u00f3n y la radio popular en estas \u00faltimas tres d\u00e9cadas<\/a>. Cedal. Comunicacion Educativa. Revista No.51.<\/p>\n\n\n\n

Piscitelli, A. (1999). Post-Televisi\u00f3n. Ecolog\u00eda de los medios en la era de Internet. Buenos Aires, Argentina: Paidos-Ib\u00e9rica<\/p>\n\n\n\n

Piscitelli, A. (2010). 1@1 Derivas en la educaci\u00f3n digital. Buenos Aires, Argentina: Santillana.<\/p>\n\n\n\n

Prieto D. y van de Pol, P. (2006) e-Learning, comunicaci\u00f3n y educaci\u00f3n: el di\u00e1logo contin\u00faa en el ciberespacio.  San Jos\u00e9, Costa Rica: Radio Nederland Training Centre, 2006,242 p.<\/p>\n\n\n\n

Prieto Castillo, D. (2008). Radio Nederland Training Centre. Costa Rica: Radio Nederland Training Centre – Divisi\u00f3n de Radio Nederland Internacional<\/p>\n\n\n\n

Prieto D. (1998). Comunicaci\u00f3n educativa en el contexto latinoamericano. Psychosocial Intervention, ISSN 1132-0559, Vol. 7, N\u00ba. 3, 1998, p\u00e1gs. 329-346<\/p>\n\n\n\n

Orozco,G.(2001).Audiencias,televisi\u00f3ny educaci\u00f3n: Una deconstrucci\u00f3n pedag\u00f3gica de la “televidencia” y sus mediaciones. Revista Iberoamericana de Educaci\u00f3n, 27. Organizaci\u00f3n para los Estados Iberoamericanos. Recuperado de http:\/\/ rieoei.org\/rie27a07.htm<\/p>\n\n\n\n

Orozco, G. (1989). Mediaciones cognoscitivas y video educativos: Un reto para la producci\u00f3n del aprendizaje. Signo y Pensamiento, 14, 9-20. Recuperado de http:\/\/www.javeriana.edu.co\/signoyp\/pdf\/1401.pdf<\/p>\n\n\n\n

Orozco, G. (2008). Mediaciones tecnol\u00f3gicas y des-ordenamientos comunicacionales. Signo y Pensamiento, 21, 21-33. Recuperado de http:\/\/ www.javeriana.edu.co\/signoyp\/pdf\/4103.pdf<\/p>\n\n\n\n

Soares, I. (2009). \u201cCaminos de la educomunicaci\u00f3n: utop\u00edas, confrontaciones, reconocimientos,\u201d N\u00f3madas<\/em>, (30), 194-207.<\/p>\n\n\n\n

Trejo Quintana, J. (2017). \u201cApuntes sobre la incorporaci\u00f3n del t\u00e9rmino alfabetizaci\u00f3n medi\u00e1tica y digital en Am\u00e9rica Latina,\u201d P\u00edxel-Bit. Revista de Medios y Educaci\u00f3n<\/em>, 0(51), 227-241.<\/p>\n\n\n\n

Quijano, A. (1999). \u201cColonialidad del poder, cultura y conocimiento en Am\u00e9rica Latina.\u201d in Pensar en los intersticios teor\u00eda y pr\u00e1ctica de la cr\u00edtica poscolonial<\/em> (pp. 117-131). Bogot\u00e1: Instituto Pensar.<\/p>\n\n\n\n

Santos, B. (1995). Toward a New Common Sense: Law, Science, and Politics in the Paradigmatic Transition<\/em>. New York: Routledge. P. 508.<\/p>\n\n\n\n

Santos, B. (2011) \u201cEpistemolog\u00edas del Sur: Utop\u00eda y Praxis Latinoamericana.\u201d Revista Internacional de Filosof\u00eda Iberoamericana y Teor\u00eda Social. <\/em>A\u00f1o 16. N\u00ba 54 (Julio-Septiembre, 2011) Pp. 17 \u2013 39.<\/p>\n\n\n\n

Soares, I. (2000). La comunicaci\u00f3n\/educaci\u00f3n como nuevo campo del conocimiento y el perfil de su profesional. En C. E. Valderrama (Ed.), Comunicaci\u00f3n-Educaci\u00f3n: Coordenadas, abordajes y traves\u00edas (pp. 27-47). Santaf\u00e9, Colombia: Universidad Central- DIUC. Siglo del Hombre Editores.<\/p>\n\n\n\n

Soares, I. (2009). Caminos de la educomunicaci\u00f3n: utop\u00edas, confrontaciones, reconocimientos.<\/a> N\u00f3madas, (30), 194-207. <\/p>\n\n\n\n

Valderrama, C. E. (2000). \u201cIntroducci\u00f3n\u201d In Comunicaci\u00f3n- Educaci\u00f3n: Coordenadas, abordajes y traves\u00edas.<\/em> Bogot\u00e1: Siglo del Hombre Editores.<\/p>\n\n\n\n

Vesga P\u00e9rez, O. (2019): \u201cEducomunicaci\u00f3n, a trav\u00e9s de la creaci\u00f3n audiovisual: tres experiencias en Colombia,\u201d Revista Latina de Comunicaci\u00f3n Social,<\/em> 74, pp. 1452 a 1469.<\/p>\n","protected":false},"excerpt":{"rendered":"

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